After a heartbreaking debut show for Plussize fashion curated by Shilpa Chavan -Little Shilpa in 2016, this year ALL store collaborated with Ace designer WENDELL RODRICKS and came up with ‘PRIMERO’ collection at the Lakme fashion week. (Autumn 2017)
The idea that Wendell had for the show was to break Fashion Myths for plus size. In other words, Wendell wanted to bring on ramp everything that was considered as fashionably ‘NO’ for large curves. This included Big patters and Bold colour palettes along with white shades. Although, the idea seemed great, the execution didn’t do justice to it.
For Lakme fashion week 2017, ALL decided to repeat the audition process for the selection of models and this time the judges were Liza Golden, Neeraj Gaba, and Wendell himself. Although Wendles’s statement after the audition was not really appreciated by blogger in the plus size community and thus this show was eagerly awaited. (Read the interview here)
The Show started with a short AV which included clips from the audition, and how this collection would break myths. Wendell has been known for having real life people as his models and thus India’s first transgender plus size model Veronica Campabell opened the show. Following that, the whole army of beautiful and confident Plus size models came up showcasing the designer’s work.
The Primero Collection majorly featured vibrant Indian colours like green, pink, yellow in flowy silhouettes. There were asymmetric dresses with big patterns. Although everything was so thoughtful it still looked simple and mediocre. Be it the plain white off-shoulder dress or long straight kurti, they were basic and lacked detailing. In the name of embellishments, there were only big heart shaped patches of glitter (same patch on all the outfits) that in no way complimented or enhanced the outfit. It looked like a last minute add on.
While for me the women section was disappointing, I have to give a mention to the men’s ensembles. There were just 4 male models and so obviously the outfits for them were limited, but I personally felt they were more stylish, and were pretty more than basics! It had layers, it had speck details and were more wearable.
MY TAKE: When I look at a plus size brand, or a fashion show, for me it’s not just about the initiative of recognizing plus size section as an important niche and bringing up a show just to make Indian curvy people feel inclusive. For me, it’s about how good is the collection? And how inline is it with the regular brands and sizes.So basically if you compare the clothes that the models wore for ALL with any other clothing line displayed in the entire fashion week, you would know that ALL still has so much to understand about the audience’s needs which is to have clothes that are trendy, quirky, stylish(and all good words)and not just of larger sizes. Plus size people also deserve to feel good about themselves after wearing those clothes and not buy them just because that’s the only option they have. The fact that they still lack good wearable clothes for voluptuously Indians is my major concern.
ENDING NOTES: Still a big thank you to Wendell who somehow managed to make the show look classy unlike the horror that happened last year. Also, a huge shoutout to all the models who owned the ramp and looked nothing less than professionals!
Picture courtesy: ALL on Instagram