BESPOCUT: A VIRTUAL STUDIO​ TO REVOLUTIONISE THE BESPOKE CLOTHING BUSINESS 

Fashion, Men's Wear, Styling

    

The bespoke entrepreneurs’ best friend
 Bringing a revolution in bespoke clothing to India, BESPOCUT is a techno-commercial ​​business enablement platform, that will change the way designers in India create bespoke clothing. 

 Aimed at freeing the art and craft of India’s designers and tailors, Bespocut is powered by a cloud based application, that integrates the designers front end with Bespocut’s back end and logistics in such a way that they get access to globally renowned fabrics, trims and accessories with Just In Time delivery. Now there is no reason a designer in India cannot give the same quality of bespoke that is available in Savile Row or Hong Kong. The fabrics, linings and trims are sourced directly from the best mills in Europe and the UK, with the respective certificate of authenticity for peace of mind of the bespoke entrepreneur and their client. The virtual studio offers over 250 fabrics and a million combinations. The QR coded swatch cards provide each bespoke entrepreneur with an instant connect to the Bespocut supply centers

 When we improve the quality, the demand will rise, and tailors and designers will see better realisation of their efforts. Better income levels will lead to better and gainful employment growth, especially in the youth as Bespocut takes away the hassles of investing in and stocking high quality and high cost fabric and having to deal with unscrupulous dealers and traders. Instead, it lets them focus on their clients and craft while providing the best of materials with just a few clicks. The facility is based on fee and subscription model thus is easy to begin business with. It comes along with order taking, measurement storage and a robust CRM system that the business owners can use to track orders, identify repeat customers and makecustomer management easy.

Due to this model, bespoke entrepreneurs do not have to make investment in stock buying and storing, staff salaries and completely gets rid of a dead stock situation. Losses through theft, pilferage and spoilage too are eliminated. This ensures that break-even is swift and profit is maximized. The aim is to let business owners successfully and ethically launch and develop their labels and brands and turn them into global powerhouses.

 With its launch in India, Bespocut aims to reach partners in the top 30 cities in the country in their first year, growing the business to 500+ style partners across the country in the first two years of operation.

 Click here to learn more about the platform.

 About BESPOCUT: Bespocut is a trademark of ASKA E-commerce Solutions Pvt Ltd., a company of the New Delhi, headquartered ASKA group. The 30 year old Aska Group is India’s leader in fire safety and disaster management solutions.

 

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Wendell Rodrick’s ‘PRIMERO’ Collection for ALL at Lakme Fashion Week (2017)

Events, Fashion, plussize

    After a heartbreaking debut show for Plussize fashion curated by Shilpa Chavan -Little Shilpa in 2016, this year ALL store collaborated with Ace designer WENDELL RODRICKS and came up with ‘PRIMERO’ collection at the Lakme fashion week. (Autumn 2017)

 The idea that Wendell had for the show was to break Fashion Myths for plus size. In other words, Wendell wanted to bring on ramp everything that was considered as fashionably ‘NO’ for large curves. This included Big patters and Bold colour palettes along with white shades. Although, the idea seemed great, the execution didn’t do justice to it. 

     For Lakme fashion week 2017, ALL decided to repeat the audition process for the selection of models and this time the judges were Liza Golden, Neeraj Gaba, and Wendell himself. Although Wendles’s statement after the audition was not really appreciated by blogger in the plus size community and thus this show was eagerly awaited. (Read the interview here)

THE SHOW:   

The Show started with a short AV which included clips from the audition, and how this collection would break myths. Wendell has been known for having real life people as his models and thus India’s first transgender plus size model Veronica Campabell opened the show. Following that, the whole army of beautiful and confident Plus size models came up showcasing the designer’s work.

 The Primero Collection majorly featured vibrant Indian colours like green, pink, yellow in flowy silhouettes. There were asymmetric dresses with big patterns. Although everything was so thoughtful it still looked simple and mediocre. Be it the plain white off-shoulder dress or long straight kurti, they were basic and lacked detailing. In the name of embellishments, there were only big heart shaped patches of glitter (same patch on all the outfits) that in no way complimented or enhanced the outfit. It looked like a last minute add on.

  While for me the women section was disappointing, I have to give a mention to the men’s ensembles. There were just 4 male models and so obviously the outfits for them were limited, but I personally felt they were more stylish, and were pretty more than basics! It had layers, it had speck details and were more wearable.

    The show ended with Deveika Bhojwani singing ‘Killing Me Softly’ by Frank Sinatra and then finished by the designer walking with the whole league closing the show on a happy note.

MY TAKE: When I look at a plus size brand, or a fashion show, for me it’s not just about the initiative of recognizing plus size section as an important niche and bringing up a show just to make Indian curvy people feel inclusive. For me, it’s about how good is the collection? And how inline is it with the regular brands and sizes.So basically if you compare the clothes that the models wore for ALL with any other clothing line displayed in the entire fashion week, you would know that ALL still has so much to understand about the audience’s needs which is to have clothes that are trendy, quirky, stylish(and all good words)and not just of larger sizes. Plus size people also deserve to feel good about themselves after wearing those clothes and not buy them just because that’s the only option they have. The fact that they still lack good wearable clothes for voluptuously Indians is my major concern.
ENDING NOTES: Still a big thank you to Wendell who somehow managed to make the show look classy unlike the horror that happened last year. Also, a huge shoutout to all the models who owned the ramp and looked nothing less than professionals!

Picture courtesy: ALL on Instagram

Check my outfit details here and follow me on Facebook

3 Ways To Style An Oversized T-shirt!

Fashion, Jewellery, plussize, Shopping

So many of you girls keep asking me how do I go without repeating outfits all the time. Well, frankly that’s impossible! Special for a middle class someone like me! I always repeat outfits but in such a way that people don’t notice. I have learned this art over the time in collage. And today I’ll be sharing it all with you guys.

WHAT YOU NEED TO KNOW:
First of all it’s really important for you to know that it OKAY TO REPEAT CLOTHES! It’s really not a big deal and won’t matter to anyone unless you are Kylie Jenner. It’s okay if Instagram has seen your outfit, chill out! But still, if it matters so much to you, this is what you need to do….

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HOW TO DO IT:
1. TIME INTERVAL: Bra and Black leggings, are two pieces from your wardrobe that give you the liberty to repeat them as much as you wish! But for the rest, you should remember the last time you wore them out. For a statement top or a dress, it’s something that people would notice, make sure you don’t repeat them back-to-back in a week.

2. LAYERING IS THE KEY: I strongly believe in this one whenever it’s about repeating clothes! The idea is to MAKE ANY ONE PIECE THE STAR OF YOUR LOOK. Like if you wear a t-shirt with a denim, styling it casually obviously the t-shirt will have all the attention. But team that t shirt with a jacket and a skirt the next time you wear it(here, the jacket can be vibrant making it the star of the ensemble). This way you can repeat the t-shirt with layers!

22A8328F-F9AA-4918-BE3C-208F79DD5F4DABOUT THE OUTFITS:
I took an oversized T-shirt (FOREVER21 MEN) to show you guys how would this work.
1.THE T-SHIRT DRESS- T-shirt dresses are simple yet edgy. I’ve added a silver neck piece and strappy heels turning it into a statement look.

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T-shirt dress-Forever21 men, silver neckpiece- Linking Road(Bandra), heels-Koovs

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2.DENIM ON DENIM: When you do the denim on denim trend, the t-shirt inside isn’t really visible. I have done it for a thousand times repeating the same denim jacket and jeans and till it looks different every time! Check it here

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Denim jacket-GAP, Jeans-old, Boots-old( forever21), sling- Local

Processed with VSCO with t1 preset3.MONOCHROME– it: Monochrome is so trending lately. Wearing pants and t-shirts of the same color gives an illusion of a jumpsuit. So the next time you wear that t-shirt separately, it would be hard to figure out that you have worn it earlier!

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Pants-Marks&Spencer, Oxfords-limeroad, tote and glasses- Forever21

Check how I’ve styled another oversized t-shirt here
Follow me on INSTAGRAM and  FACEBOOK and keep updated with the latest trends I cover.

 

 

Goa Travel Story!

Fashion, Jewellery, Shopping, Travel

IMG_9458Frankly, I had no plans on writing this one, as I was in Goa just for two days. But, because a lot of you guys were curious about the pictures I uploaded, I decided to write everything down. And the fact is, I really love sharing details with people who actually ask for it. So here it is- THE GOA TRAVEL STORY!
I was stuck with my college admission for a month and when I finally got done with it, we decided to go out for a break, and what’s better than GOA?
TRAVEL: We took a flight from Mumbai to Goa on 25th July. The flight was at 11:30am in the morning touching down Goa at 12:50pm. Also, I met a school friend who happen to be my flight attendant and so I got a special lunch which just made my day!It takes you almost 40 minutes to reach the hub BAGA from Goa airport.

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WHAT DID I WEAR: It’s a must that you wear comfy clothes while you are traveling, and that’s exactly why I kept it all basic with my regular jeggings(TRENDS) and a white top.(ONLY)

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STAY: It’s my opinion that when you are in Goa, a luxury hotel is the last thing you should look for. Because, it’s obvious you won’t stay in your hotel room when you are in GOA!! For us, we have friends there and all I needed was a small corner in their apartment!

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DAY 1: After the travel and the heavy lunch in the flight, I slept the whole afternoon that day. In the evening I went out at BAGA beach, and wandered around the lanes for some shopping.

WHAT DID I WEAR: You guys have already seen this Jumpsuit on the blog before (Read it here )but this time I styled it in a complete different way for Goa. Added a sheer shrug to it which really levelled up the glamour quotient. Finished the look with sleek ponytail and hoop earing(Forever21) which it so trendy currently!Processed with VSCO with p5 presetProcessed with VSCO with p5 preset

SHOPPING: Trust me, you don’t have to go around and check every single lane while you are shopping in Goa. Most of them have the same stuff. I think the very lane before Baga beach is the best one for clothes. There you can find comparatively fresh collection. Talking about Jewelry they have beads and silver oxidised chunky pieces. For jewelry the CALANGUTE beach lane is great!

WHAT TO SHOP: Dhoti pants, Jholas, Tribal and Boho print dresses and T-shirts, Beads and Silver oxidised pieces. And Cashews of course!IMG_9274
TIPS:
1. Do Not Impulse Buy:While you are at the shop, you might have the urge to impulsively buy so much but DO NOT! Because when you come back home, you’d notice half of the stuff from Goa is available in your own city too. And some of them might look pretty in the shop but you would never wear such stuff too often in your daily life.
2. Bargain Really Well: It’s really important for you to understand the value of the thing you want to buy and then bargain accordingly. Because for the shopkeepers, they would judge you and put any price they feel. Bargain your heart out!
For example: The shop lady told me ₹650 for a top, I bargained and brought it down and got 2 tops for ₹500. That’s how you got to do it!IMG_9272

DAY 2: The second day we went Anjuna beach which is some 20 minutes ride from Baga. We had lunch at Curlies, and then covered a few more places and churches, and came back to Baga again before leaving for the airport!

WHAT DID I WEAR: Comfy clothes again! My love for oversized t-shirts is never ending. I went for a easy going look with a t-shirt and a pair of shorts.(Forever21) I added some details with these dream catcher earings(Instagram page) and holographic bag.(Forever21)IMG_9644Processed with VSCO with t1 preset

FOOD: Goa is packed with pretty looking places and cafes! I chose Curlies because in has the authentic Goan vibes. Also, there is a lane called ‘Muslim Khau Gali’ in Khobra Vaddo, which has typical street food including Chicken Kebabs and seekh! I personally loved it there and would recommend it to everyone.IMG_9275IMG_9514

COMING BACK: While coming back, I wore one of those dhoti pants I brought from the market there itself. My flight got delayed by 30mins and I came back home around 2:20am!59C782E9-F28E-46A8-BFB3-C52C77BCA7C0

Bodysuit on Curves!

Fashion, plussize

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Hi guys, Happy Sunday!! So you all probably know that I was trying to post this story since last 3 days but some or the other thing pops up. But today, I’ve pledged not to do anything else until I post this one. Although, my friend has his Cake Shop’s opening today, but I won’t go unless this is done! (I’m lying, I need cakes!)
OK, so the idea for this blog was, to try out a bodysuit- See if it looks good on me- And then tell you all whether it would work on curves? And I believe it DOES!

ABOUT BODYSUITS: Bodysuit has got a cut like that of a monokini swimsuit, but you wear a bottom over it and it basically gives you a ‘tucked in’ t-shirt’s look. You feel super sleek in it and it’s also comfortable enough, unless you have to pee. Because then you have to open it and it’s kinda weird to me. The one I’m wearing here is in size 2XL.

WHY BODYSUIT: Since bodysuit became a thing, I wanted to try one. Although I wasn’t really sure if I could pull it off. For a time now, I’ve been looking for the right one and finally found this. If you guys have observed my blog closely, you might have notice how most of my FASHION INSPIRATION come from those styles and trends which everybody thinks won’t suit the body type I own. I try to break stereotypes. I believe you should keep on trying stuff which is out of your comfort zoneI don’t ever tuck in my tops because then my bulges look clear! Same is the reason why I don’t wear high-waist denims. But this time, I tried doing both! And the result is pretty good I feel

STYLING THE BODYSUIT: Because I wanted the bodysuit to be the hero of this outfit, I kept rest every thing basic. I know you guys have seen this denim jacket for a thousand times now, but I love it so much! Also, it’s the only oversized denim jacket I own! Paired it with basic black denim and these clear aviator glasses to complete the look. The makeup was all neutral and a little blushing, because Now you know-PINK is my new obsession.

Check my social media and stay connected: INSTAGRAM  and FACEBOOK

Until next time,

SHAZIYA MEMON❤️

OUTFIT DETAILS:
Bodysuit: StalkBuyLove
Black denim: Altomoda (Pantaloons)
Denim Jacket: GAP
Lacy Sandals : StreetStyleStore
Bag and Glasses: Forever21

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Eid Outfit ft. Amydus

Fashion, Jewellery, plussize

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Hi Guys, EID MUBARAK to each one of you!! All good wishes and love for you guy!
I really wanted to do this Eid Blog Post before Eid, (Obviously) so you guys could get a little help for your Eid outfits, but if you follow my social media, you’d know how busy the weekend was. But, Better Late Than Never, you guys can still check this style, for some indo-wester inspiration for some occasion anytime soon!
Doing an Indian outfit for Eid, I wanted something that is not completely ethnic, because it’s all raining and some heavy oufit would have been a mess! The idea was to keep it simple yet beautiful! So I decided to settle on an outfit with is more causal and light but still Indian enough for the Day!

And this is what I came up with:

KURTI: I saw this kurti on the Amydus’s website, and I know I had to get it. I felt the style is so me! Being a long straight kurti it is, which I feel are the most comfortable, plus it has cold shoulders which are totally trending.
You can wear it along with a torn denim and with sneakers, it would be such a fun outfit what way too.

PANTS: Earlier I thought I’d go with some palazzo but rains and flowy silhouettes don’t work well together. These maroon pants are again from Amydus and while admiring how perfectly does it match with the kurti,I decided to pair them together. And belive you me, these pants felt like they are tailor made for me, they have such amazing fit and I didn’t even alter the length.
These pants came with a belt so you can just wear them otherwise with a top for a more casual look!

THE BOHO TOUCH: I decided to go with some silver jewellery to add a little shine to the outfit and so added a  silver choker and chain,(although gold would go equally well with this piece of dress, so you can add some golden accessories with this kurti anytime if you want) and I made a braid of the hair! Lately these Kolhapuris are my go-to for every indian outfit and thus completed my look with them.
My makeup is always light but I ditched it for some darker tones for this look! Although I’m a makeup noob, so forgive me if you thing it would have been better! (or much better? May be)
Hope you guys liked  the look, tell me if you want me to do more of Indian looks! I’d love to know from you guys! Comment below, or on Facebook or Instagram

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OUTFIT DETAILS:
Kurti and pants: Amydus, buy here
Kolhapuri:  Kraftedwithhappiness, see this post
Choker: Instagram pages
Rings: forever21

Asian Paints introduces “Signature Look”

Events, Fashion, Travel

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So, recently I attended the Asian Paints event. They had their launch of the ‘Signature look’. The new personalised decor has got it’s inspiration from Travel and Adventure, and so they had Kaustubh Khade, Rishab Joshi from Lost Stories and Yeshwant Holkar as their guest speakers! We heard each of their amusing and thrilling travel stories which was so much fun! Also I got to make my own mood book which said my Room decor should be all glamorous!
Here is a little you need to know about the event:

Personalised home décor ideas for Indian consumers with a sense of adventure, wanderlust and the spirit of exploration – in partnership with Peacock Life, The Label Life and Orange Tree.

19 June, 2017, Mumbai: This summer, Asian Paints, India’s leading paint company, is kicking off from the humdrum and venturing into the unknown. Asian Paints introduces the ‘Signature Look’- a décor look carefully curated by Asian Paints’ décor consultants to bring your love for travel into your home and heart. The Signature Décor Solutions service makes it easy for homemakers to paint their memories and stories onto their walls. It allows homemakers to co-create intricately designed, personalised spaces where every décor accessory, furnishing and detail accentuates the mood of the room, using the walls as the perfect canvas to bring travel experiences to life! One can even choose from the many pre-designed artworks on offer. Customers can also paint their bucket lists on their walls and get customized décor recommendations from their Signature décor consultants.
The latest trend in home décor is here – ‘Signature Look’. The launch, themed “The World Homeward” takes you on a journey that breathes fresh air into your lungs and makes you cherish the memories that have made you, you. One such ‘Signature Look’ that has been designed integrates the cultural influence of Portugal on the Indian state of Goa. The effortless integration of these two seemingly contrasting cultures has lent a uniqueness to Goan culture that cannot be found anywhere else in the subcontinent. The resulting décor uses laid back chairs and earthen toned walls to imitate the beach shacks whereas the accessories echo the fluidity and tranquillity of the sea. The space embodies the essence of Goan culture and creates an environment one would love to come home to every day.
The services will be made available exclusively at the Asian Paints Colour Store, Bandra and you can also book a session online or gain more information here.

Speaking on the launch, Rashi Bhartia, Marketing Executive-Retailing, Asian Paints Ltd says, “Every home is the embodiment of the person or family that lives there. It is a place that we all want to be special, where every nook and corner must mean something. And so it is our endeavour to help our consumers do just that! It is with great pride that we launch ‘Signature Look’ for our consumers this season, which gives their travel experiences and ideas a visual representation. Each décor style has been carefully researched and customised in a way that is sure to make their memories permanent in the most personalised way possible.”

About Colour with Asian Paints:
Strategically located in Mumbai and Delhi, our award-winning flagship stores bring to life the journey of creating that perfect home. Walk in to browse through an inspired offering of designs and textures or collaborate with in-store experts to explore the endless possibilities your home has to offer. The Colour store experience is about igniting your inspiration and fuelling your creativity. Just walk into a room set to feel various textures, view finishes for surfaces ranging from walls to wood, enjoy a tête-à- tête with celebrated designers and find your pick of the hottest interior trends. Each of our stores is a hub for events, interactions and activities, décor-themed and otherwise, that allow you to discover, create, explore and engage with us and other people who appreciate the finer things in life. Theme of the month ideas, DIY workshops, expert talks, in-store contests and competitions and consultations with India’s finest designers – these are just some of the events you can enjoy in our space throughout the year.

About the Speakers:

Kaustubh Khade – Kaustubh can best be described as a sport enthusiast. But it is his love for kayaking that has taken him deep into uncharted waters and he thrives on being left to find his footing. Not only has he represented the country at international kayaking tournaments, he also holds the Limca Record for completing a 500kms solo kayaking journey from Mumbai to Goa. To us, a trip from Mumbai to Goa might seem like an invitation to kick back and sip cocktails on the beach. To Kaustubh, it is an invitation to kayak alone, in deep, sea waters. His recent kayaking journey began in Kutch and ended at Kanyakumari. Hear him share his experiences and his love for the water with your feet planted firmly on terra firma.
Yeshwant Holkar – Yeshwant is the co-founder of Umoja – an online platform that curates and develops travel plans for families where loved ones have limited mobility. Yeshwant’s journey of making Indian tourism more accessible for everyone is a heartwarming initiative made even more remarkable when viewed alongside India’s overarching lack of inclusive measures for differently abled people. Umoja has been pivotal in bringing awareness and improving accessibility. Yeshwant has a repertoire of compelling stories and we have an evening to get acquainted with them.
Rishab Joshi from Lost Stories  – Lost Stories is one of the largest music talents of the country. The duo has performed for numerous prestigious stages, including Sunburn and Tomorrowland alongside international artists like DJ Tiesto, Dash Berlin, Boombaba etc. Their musical genius has landed them the title of being India’s leading electronic dance music performers/DJs but they aren’t resting on past accolades.  Their cover of Justin Beiber’s “Sorry” with Armaan Malik clocked over a half million hits on YouTube. They are currently collaborating on new music with numerous national and international artists, which is expected to hit the market soon. Rishab has played for renowned clubs like Knox, Versuz, and Opium in Europe and crazy experiences were par for the course. He is the younger genius of the two and enjoys connecting with people. An evening of swapping travel stories with him will revive the music aficionado in you.

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